Lixi Invest, e-learning for responsible investing

In the Fintech District community, partners play a key role and contribute to the growth of start-ups and scale-ups. Each does this in its own way, offering expertise and experience. In Lixi Invest‘s case, this is explained in this interview.

What does Lixi Invest do and who does it address?

Lixi Invest is a company founded in 2018 and now employing 18 people on a daily basis. Our business model is based on an e-learning platform focused on financial literacy, investing and financial planning: committed to helping investors and savers invest strategically, consciously, and efficiently.
We teach people how to manage their money by following a solid financial planning process, from zero to the investor. Specifically, we pursue our mission by selling memberships, books, digital courses, and newsletters geared toward private savers and investors. Our business model revolves around getting new leads through advertising and educational content, in turn nurturing them these by leveraging free newsletters, videos, blog posts, podcasts, and infographics on different platforms. Finally, the prospects who are keen on taking things to the next level can buy our advanced digital courses and memberships.

Who are you addressing and what do you offer? What is your uniqueness?

Our uniqueness stems from the holistic approach we have towards investing, based on the top -tier academic and scientific literature available. As an agile e-learning platform we have been able to be the first on the Italian market to develop products and services best serving private investors’ interests and investment planning needs covering every stage of the investors’ lifecycle. Unlike the our competitors, we are not forced to launch every two months low – quality products and services in order to supply for the cash – flow needed to run a business in the e-leaning market. We have a loyal, satisfied and recurrent customer base which is expanding thanks to our wide – ranging advertisement campaigns.

Why have you become interested in fintech? What opportunities do you see in this sector?

Fintech is the natural evolution of our company’s growth path. We’re grateful to the world of training and we are willing to mantain our educational vocation which allowed us to reach tens of thousands of investors, but we want to take a step further towards this sector. By leveraging technology, we would like to further improve our investment planning solutions’ efficiency and usability.
We are confident that fintech could be the chance to simplify investors’ money life and investments. Our method, expressed through a new, fast and intuitive form has the potential to hugely impact savers and investors life. The fintech sector is extremely inspiring and innovative. We want to be an active part of the network revolving around it.

How can you, as a Professional Partner , support fintechs in the community?

Lixi Invest is laser focused on the needs, fears, wishes and desires of flesh and blood investors. Our community comprises more than 25.000 savers and investors and it is an ideal starting point to build a permanent observatory with the purpose of gathering data, statistics and insights related to saving habits, investments and personal finance in general. It would be interesting to discuss these topics within the community and to provide our expertise: after all, we are “investor experts” before being investment experts.

Find out more about Lixi InvestAegis SCF

Author: Tudor Sava

29 Marzo 2022



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