Risolvi il tuo debito becomes Bravo to grow as a global brand

“Risolvi il tuo debito”, a fintech company of our community, operating in the area of private debt management and settlement, changed its name to “Bravo” with the goal of growing as a global brand.
Bravo’s goal is to offer a second chance to those facing financial problems by providing financial counseling to consumers to help them settle debts generated by consumer loans, credit cards, unsecured loans, and business loans – claimed on a personal basis.

We talked about it with Daniel Martinez, Co-Country Manager at Bravo.

What is Bravo’s mission?

Bravo aims to restore financial stability to those who intend to pay their debts but have found
themselves in a situation of over-indebtedness.

It is aimed at private individuals and credit institutions: it orients its customers so that they
can pay off their debts with the economic resources at their disposal according to a
customised programme created on the basis of their real economic possibilities.
In this way, Bravo contributes to the rehabilitation of its customers in the credit system from
which they would otherwise be excluded.
Bravo also provides financial education and advice on how to manage personal finances, so
that customers improve their relationship with money and do not fall back into debt.

What is the reason for the brand change? Is it related to new products or services?

The transformation of the brand, from “Risolvi il tuo Debito” to “Bravo”, is the result of an
evolution that began some time ago on a global level.

Aware of the importance of change, the brand decided to evolve under one name globally
while maintaining its principles and values, but transforming itself to better connect with its
customers and continuing with its commitment to financial education as a tool to responsibly
navigate the financial environment.

The rebranding, in fact, is accompanied by the integration of new financial solutions that
respond more comprehensively to customers’ needs and that will be presented in the coming
months.

Why did you choose Bravo as your new name?

The term Bravo was chosen with the intention of stimulating people facing financial
difficulties to believe more in themselves and look to the future with courage and positivity.
At the same time, it expresses the satisfaction of being able to celebrate the achievement of
financial freedom once one has completed the debt repayment programme and paid off all of
their debts, regaining financial stability.

What advantages does a credit institution gain from Bravo’s mediation?

The objective of Bravo is to improve the credit rating of those who have lost the ability to pay
their debts, guiding them towards repayment and thus extinguishing their debts.
Consequently, Bravo enables the re-insertion of liquidity into the financial system since, with
our programme, credit institutions have the opportunity to recover credit that would otherwise
be considered lost due to the inability of debtors to repay their debts.

How can being part of our community facilitate dialogue with other players and the growth of Bravo?

Being part of the Fintech District community offers the opportunity to share and learn from
the best practices of other Fintechs in the financial sector. This exchange of knowledge and
know-how can contribute to the continuous improvement of Bravo’s operations with the aim
of fostering innovation and improving operational efficiency.

In addition, being part of this community brings with it the opportunity to diversify service
offerings. For example, collaborating with other industry players to provide integrated
solutions to continue helping those who want to but can no longer cope with their debts.

With more than 14 years of experience in the field, we have successfully demonstrated how
our program can concretely assist people who find themselves in financial difficulty due to
debt. We are therefore convinced of the possibility of establishing strategic relationships with
other fintechs, opening up new business possibilities.

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Author: federica Dell'unto

9 Gennaio 2024



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