PLICK: interview with Donato Vadruccio

Plick is the Paydo developed service suitable for all banks and financial realities that offer payment accounts. It allows payments across the SEPA area without having to know the payee’s IBAN. With Plick all you need is the mobile phone number or payee’s email address. As the CEO of PayDo Donato Vadruccio explains, “it’s an incredible advantage for those who want, or have to, make a payment without having an account or other services linked or parallel to their account”.

The platform was created in less than a year and, since April, has been available to customers of the first bank whch activated the service, Banca Mediolanum. Currently all of its customers can access Plick’s services through
the app in an easy and effective way. Vadruccio noticed that every customer uses Plick in his personal way: “someone pays for a car or a 3000 euro bike while there are even those who pay the deposit for a house. Plick is effective because it allows for immediate transfer to the beneficiary, it also guarantees when the asset is delivered!”.

After Banca Mediolanum, Credito Valtellinese will also start offering Plick services to its customers this summer, through a very similar pilot project. From September, Vadruccio and his team will continue the communication
campaign to make Plick known as rapidly as possible and not only to banks. They will also participate in numerous events and conferences, “the first on the agenda is the ‘Salone dei Pagamenti‘ in which we will have an active part”.

Being part of Fintech District for Plick means “being part of a community where startups find contacts, collaboration, cooperation and above all contamination. It is essential for startups to get to know each other, to know their problems, to swap experience and to derive value to grow together in an ecosystem that is becoming stronger and stronger thanks to Fintech District”.

“Undoubtedly, the difficulties in the fintech sector are many but we prefer to see them as incentives to find the best solutions” Vadruccio explains, noticing that “In Italy, Fintechs suffer from lack of capital and have problems with customer numbers and critical mass but working together and pushing beyond Italian borders helps to create expansion”.

For Plick, internationalization is essential. “Plick is already international, serving all the banks in Europe – Vadruccio points out – the customers of Banca Mediolanum can already pay a customer in any part the continent. For us, the European development will be a fundamental path to follow, in part thanks to Fintech District”.

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